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Basic Instincts 30.06.11 - 31.07.11

Premsela's multidisciplinary exhibition Basic Instincts, showcasing contemporary, directional visions in Dutch fashion culture, will open in Berlin on 30 June. The exhibition will map a range of ideas that originate in fashion but border on and interact with other disciplines.

"Unlike in traditional fashion or trade shows, "Basic Instincts" does not only focus on objects. Rather it brings forward that what lies behind the creations. "Basic Instincts" shows what drives the single artist; his or her vision, mentality and attitude. A multidisciplinary approach is pursued with "Basic Instincts", enclosing fashion design, art, architecture and product design. Dutch mentality stems from a wide diversity and an open design culture. This is what makes designers and artists from the Netherlands internationally successful."

www.premsela.org


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